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Posters DesignDesign, Graphic Design2011 -
For the BMW 3 Series Launch Event in Costa Rica, the concept was to recreate the history of these cars through informative stands where guests could see the previous models beginning in 1975. The new BMW 3 Series is focused on dynamics more than ever, and BMW being an official sponsor for the 2012 London Olympics, wanted to involve the sportive aspect of these models in the event, linking each car with the most important athletes of each period of time. This aspect was emphasized as the event was held in Costa Rica´s new National Stadium. A 120x210 cm digital illustration was made for each of these stands, as well as the visual elements for the screens and projections in the event. Also, each model had a custom designed look, according to each period.Illustration, Graphic Design2012 -
Design for print advertisements, corporate materials and branding of BMW and MINI in Costa RicaArt Direction, Print Design, Branding2011 -
MINI was an official sponsor for the 2nd FID in Costa Rica (International Design Festival) held in march in San José. The sponsored talk was by Bala Studio, a design studio based in Mexico, very well known for its erotic chairs. When we were asked to design posters for the festival and promotion on social media, we thought about linking visually the sexual theme, the design scene, and the MINI experience. So the idea was to make a poster that would represent a sexual relation using two scale MINIs, and involve the concept of an orgasm through an explosion of color using hand-made paper shapes in the photograph, that would emphasize the attention to details that the design process needs. The text in the upper side is the definition of an orgasm: "Moment of maximum excitement in which one experiences intense pleasure, followed by relaxation". Then it says: "Drive a MINI". This way, the message would be clearer and easier to relate both with the brand and with the sponsored talk. In the end, the client decided the poster was too explicit and did not publish it. Still, we were quite pleased with the process and the result of these posters.
In collaboration with Luis Webb.Illustration, Graphic Design, Digital Photography2012 -
An A4 sized 20-page booklet designed to be a basic guide through Costa Rica´s main facts, including famous sights, political, cultural and economical data. As it contains information about the main aspects of the country, the design was thought to represent a mixture of both traditional and contemporary sides of costa rican society, through clean and simple geometric illustrations that contain graphic elements commonly used in traditional costa rican crafts.Graphic Design, Editorial Design, Illustration2012 -
These artworks were made mainly for advertising campaigns, car expositions and concept artworks as a part of the decoration for the BYD Car Agency in Costa Rica.Photo Illustration, Graphic Design, Art Direction2011 -
Various logos and graphic identities.Branding, Design, Graphic Design2011 -
Art direction for Gatorade event materials in Costa RicaArt Direction, Graphic Design2011 -
Various commercial projects such as websites, corporate identity and visual communicationGraphic Design, Web Design, corporate identity2011 -
Various advertising, branding and POP material design for Samsung Costa RicaAdvertising, Art Direction, Graphic Design2011 -
Various personal artworksIllustration, Graphic Design, Fine Arts2011 -
Web design for various clientsWeb Design, Web Development2011 -
Graphic Identity project for Apetito Pizza & Pasta, in Santa Ana, Costa RicaArt Direction, Graphic Design, corporate identity2011 -
Works for the Japanese Embassy in Costa RicaArt Direction, Graphic Design, Print Design2011 -
Identity work for L´AromaGraphic Design, Branding2011 -
A series of photographs taken from the airPhotography2011
